We are determined to protect your privacy, and takes reasonable steps to this end, such as requiring a password at login. No Internet, e-mail, or other electronic communication is ever fully secure or error free, so you should take special care in deciding what information you send us. If you set up an account with us through the site, you, the user, are responsible for maintaining the secrecy of your login information.
Account Information: When you create or reconfigure an EQUINEDGE account, or when you access, login, or visit the Service, you provide some personal information that particularly identifies you (“Personally Identifiable Information”). This includes your name, username, password, state of residence and e-mail address that are required when you sign up for an account through the site. None of this information is public or otherwise viewable by others visiting the site.
User Generated Content: You may also choose to create certain content through your account on the site, such as your notes regarding horse racing, handicapping, wagering data and betting tickets that you may generate and store through the site using the Services (“User Generated Content”). None of this information is public or otherwise viewable by others visiting the site.
Use of Personally Identifiable Information and User Generated Content: The Personally Identifiable Information and the User Generated Content you provide is used to the extent we have a lawful basis for doing so, including our “legitimate interest,” contractual necessity, and consent. The legitimate interests of ours include the purposes of:
Irrespective of which country that you reside in or create information from, your information may be used by us in the United States or any other country where we operate. All data for our Services are stored on Amazon Web Services servers. If you are outside the United States, your information will be sent to and stored in the United States, where the servers are located, please see Amazon's Privacy Policy for more information.
Passive Collection: We collect information passively using servers that automatically record information created by your use of the Services. This information may include:
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Other actions, such as interactions with our Services and advertisements, may also be collected. We may use this information to determine the frequency with which our users visit various parts of our Services, or use various functions of our Services to help diagnose problems with our servers, to administer the Services, and to conduct research on its customer demographics, interests and behavior based on the Personally Identifiable Information, the User Generated Content, and other information provided to us. Such research may be compiled and analyzed on an aggregate basis. We may use a third party service to collect this information, including Google Analytics, and our use of the information is within the limits imposed by the Google Analytics Terms of Service.
Cookies: We may use “cookie” technology to collect additional Site usage data and improve our Services to deliver content specific to your interests. A cookie is a small data file that is transferred to your computer's hard disk. We may use both session cookies and persistent cookies to better understand how you interact with our Services, to monitor aggregate usage by our users and web traffic routing on our Services. With the use of cookies, you will not be required to reenter your login data upon each visit. Your web browser can be configured to warn you each time a cookie is being stored, or to turn off all cookies. Please note that changing any of these settings does not prevent the display of certain advertisements to you.
Pixel Tags: We may embed pixel tags (also called web beacons or clear GIFs) on web pages, ads, and emails. These tiny, invisible graphics are used to access cookies and track user activities (such as how many times a page is viewed). We use pixel tags to measure the popularity of our features and services.
Mobile Device IDs: We may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of or in addition to cookies, to recognize you. We do this to store your preferences and track your use of our Services. Unlike cookies, device IDs cannot be deleted.
Do Not Track Signals: “Do Not Track” or DNT is a feature enabled on some browsers that sends a signal to request that a web application disable its tracking or cross-site user tracking. At present, our site does not respond to or alter its practices when a DNT signal is received.
Betting Ticket Output Statistics: We may use any of the betting ticket output for our own purposes, including in generating statistics and performance data related to the same.
Purchase/Sale/Aquisition of Businesses: From time to time we may purchase or acquire a business or business assets, or one or more of our businesses may be sold, and your personally identifiable information may be transferred as a part of the purchase, sale or acquisition.
Disclosures Required by Law and Other Possible Disclosures: We will disclose Personal Information when we believe in good faith that such disclosures are required by law or that disclosure is necessary, for example, to comply with a court order or subpoena; will help to enforce our Terms of Use; to provide authorities with evidence of any breach of our Terms of Use that constitute or suspected to constitute the violation of any law; to investigate, prevent, or take action regarding illegal or suspected illegal activities;; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security; or protect the safety and security of the Services, us, or third parties, including the safety and security of property that belongs to us or third parties.
Service Providers: We may engage certain trusted third parties to perform functions and provide services to us. We may share your personal information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to the obligations mirroring the protections of this Privacy Policy.
Third Party Advertising: We may use third party advertising companies to serve advertisements to you when you visit the site. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. We may allow third parties to use Cookies through the Service to collect the same type of information for the same purposes as we do. In doing so, we adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising. Third parties may be able to associate the information they collect with other information they have about you from other sources. We do not necessarily have access to or control over the Cookies they use, but you may be able to opt out of some of their practices by visiting the following links: Network Advertising Initiative, Omniture, Digital Advertising Alliance and PrivacyChoice. Please note that opting out does not prevent the display of all advertisements to you. Additionally, we may share non-personally identifiable information from or about you with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address) to facilitate the display of targeted advertising. You may be able to limit our sharing of some of this information through your computer settings or mobile device settings, or through the Service's settings.
Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated, or otherwise non-personal information with affiliates, agents and business partners of ours. This information may additionally include betting ticket outputs from use of our Services and statistics regarding such betting ticket outputs. We may disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.
1. Some of the Services offered through the site require you to establish an online user account (“Account”) with us. Your Account will be identified by a unique Account Name and Password.
2. In setting up an Account you will need to provide your first name, last name, state of residence, and email address. We may additionally allow you to optionally include a profile picture associated with your Account as well.
3. You are responsible for all activity occurring under your account to access the Services and shall abide by all applicable laws and regulations in connection with your use of the Services.
4. You agree not to disclose, transmit, post or give away or otherwise share your Password with any third party. You shall notify Us immediately of any unauthorized use of your Password or Account or any other known or suspected breach of security.
5. You may only use the site if you are 18 years of age or older. Likewise, to register for an Account, purchase products via the site, subscribe to receive any content or other marketing or promotional material from us (in any form and via any media) (a “Subscription”), you must be 18 years of age or over. If you are under 18 years of age or not of legal age to form a binding contract in your place of residence, you must have your parent or legal guardian's permission to use the site.
6. Subscriptions automatically renew until cancelled.
7. You may cancel a Subscription at any time by following the instructions provided in the site or as included in your Subscription product purchase, redemption, or renewal confirmation email, all subject to these Terms of Use.
8. Cancellation will cease auto-renewal of Subscriptions, but Subscription Fees are non-refundable except where required by law.
To keep your Personally Identifiable Information accurate, current and complete, we provide you with tools to access or modify such information you provided to us and associated with your account.
You can deactivate your account by clicking this link, and by completing the account closing procedure, your Personally Identifiable Information will be deleted within six (6) monthsafter receiving your request. We may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law.
We retain Personally Identifiable Information about you for a period of time consistent with the original purpose of collection, whether or not you have an account with us, if doing so is necessary for our legitimate purposes. After we deactivate your account, we may retain some information in a depersonalized or aggregated form but not in a way that would identify you personally.
If you do not want to receive promotional emails from us, you can click the “unsubscribe” button on the promotional e-mail; communications, or email us at privacy@equinedge.com with the subject “Marketing Opt-Out.” You will not be able to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, password reminders, changes or updates to features of the Services, or technical and security notices.
If you have agreed to receive communications from us or to permit us to share your Personally Identifiable Information with third parties, you may request that, in the future, we not send you communications or share your Personally Identifiable Information.
We use various safeguards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with nay applicable laws the regulations.
We do not knowingly collect or solicit The Children's Online Privacy Protection Act imposes certain requirements on websites directed at children under 13 that collect information on those children, and on websites that knowingly collect information on children under 13. Our Services are not directed at children under 13 and does not knowingly collect any personal information from children under 13. If you are under 13, you should not register to become a member or provide any personally information through this Site. If you have reason to believe that a child under 13 has provided personal information to us through the Services, please contact us at privacy@equinedge.com, and we will endeavor to delete that information.
Notice to California Residents: A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties' direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.
A business is not required to provide the above-described lists if the business adopts and discloses to the public (in its Privacy Policy) a policy of not disclosing a customer's personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure or gives customers a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. The business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise the right.
Notice to European Union “EU” Residents: If you are located in the EU, the United Kingdom, Lichtenstein, Norway, or Iceland, and use or access the Services, you may have certain rights with respect to your Personally Identifiable Information. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need to you to provide us with additional information, which may include Personally Identifiable Information, if necessary to verify your identity and the nature of your request.
You may contact us online concerning our Privacy Policy, or write to us at the following e-mail address:
EQUINEDGE, LLC
Attn: Data Privacy Officer
privacy@equinedge.com
We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use and disclosure of information about you. If changes are made to this Privacy Policy, we will notify you either by e-mail or on the Site. If changes are material, we will provide you additional prominent notice as appropriate under the circumstances.